1.
what is a promotion
Promotion
is one of the market mix elements, and term use frequently in marketing.
Promotion
is one of the primary elements used in the marketing mix. This promotional
afforts should work in harmony with product marketing, pricing, and
distribution actins that target prospect and customer.
A promotion is an increase in rank that may also be
accompanied by a raise in pay, benefits, and responsibility. Most people view
such rises positively, as they indicate that the individual is successful,
valuable, and useful. In many workplaces, people actively work towards this
goal and its accompanied benefits. The term is also sometimes used to refer to
a general change in status such as a graduation, which is why some parents may
find themselves attending a “fifth grade promotion”
instead of a fifth grade graduation.
Typically,
someone is rewarded with a promotion when he or
she performs exemplary work or shows aptitude for a position with more
responsibility. This is usually a cause for celebration, as it indicates that
the employee has a potential for development and long employment within the
company. The new position may include supervision responsibilities, as the
employee becomes responsible for administrative assistants and other staff. These
responsibilities should not be taken lightly, as most employees look to their
supervisors for guidance and examples of appropriate workplace behavior.
The new job
may also require more work, which goes along with general increases in
responsibility. This work may be more complex or more interesting, however, so
most employees are happy to take it on. In recognition of the increased
workload and status of the employee, most employers offer a pay raise as well,
and employees may become eligible for additional benefits. In a ranked system
like the military or a fire
department, it may be referred to as an increase in rank or grade, and the
employee's pay will be adjusted according to a rigid scale.
Notification
of a promotion and congratulations are usually
offered by a supervisor or high ranking member of the company. A worker who has
been selected for an increase in rank should be aware that this is an good time
to engage in negotiations, such as a request for a change in hours, because the
employer is indicating that the person are valued as an employee. When a person
is promoted, he may have to sign paperwork indicating the new position and
noting any changes in pay.
Not all people
view an increase in rank as a cause for celebrations. Some people, for example,
prefer to remain in lower positions so that they can stay in the field in
professions like policing. Others enjoy jobs with light responsibilities,
despite the lower pay. In some cases, it is possible to reject such a promotion, although an employer may be puzzled. In
others, this is not an option.
2.
What is sales promotion
Sales
promotion is the process of persuanding a potential customer to buy the
product. Sales promotion is designed to be as ashort-term to boost sales it’s
not really designed to build long trem customer loyalty.
Sales
promotion is one of the seven aspects of the promotional
mix. (The other six parts of the promotional mix are advertising,
personal
selling, direct marketing, publicity/public
relations, corporate image and exhibitions.)
Media and non-media marketing communication are employed for a pre-determined,
limited time to increase consumer demand, stimulate market demand or improve
product availability. Examples include contests,
coupons,
freebies, loss leaders,
point of purchase displays, premiums, prizes, product
samples, and rebates
Sales
promotions can be directed at either the customer,
sales staff, or distribution channel members (such as retailers).
Sales promotions targeted at the consumer are called consumer sales promotions. Sales
promotions targeted at retailers and wholesale
are called trade sales promotions. Some sale promotions, particularly
ones with unusual methods, are considered gimmicks
by many.
3.
Why do we need promotion
The
best to promote some product,service is the quality of the product.if we would
forbid always of promotion for all things on the market I think only then we
would know which poducts are really good.
4.
Kinds of promotion
Advertising
= non personal communication transmitted thourgh media
Publicity = free promotion through news stories in new
sletters, newspaper, magazine, and television